Accelerated Authoring™ @ Method M

“Google is not a search engine. Google is a reputation-management system.” – Clive Thompson in Wired (March/April 2007).

Think about how your company appears in Google – and if you can leverage tech documents to improve your Google ratings. As an example, let’s take a company called HumanEyes that offers “software for producing visual 3D and lenticular effects.”

Googling for lenticular printing yields just one result for HumanEyes in the top 10. You guessed it – a page from tech docs posted to the web with useful information about lenticular lens types. Kudos to the authors at HumanEyes!

When deciding if tech documentation will be posted to the web, factor in the influence on the Google “reputation-management system”. Tech writers – start planning on-line documentation for maximum effect on Google rankings. And when you succeed, show management (before annual bonuses are calculated)!
Katriel

This entry was posted on Sunday, May 6th, 2007 at 2:12 pm and is filed under technical writing, technical documentation, Google. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.