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What personalized medicine tells us about the future of technical content

Posted in Technical Documentation, web presence by katriel on the April 25th, 2012
The buzz about how breakthroughs in genomics will drive personalized medicine got us thinking about how personalized is your practice’s digital presence.  If we expect – at some point – that personalized medicine will drive improved clinical outcomes, shouldn’t we expect that personalizing your digital presence to individual patient needs will drive better business performance for your practice? When you visit the web site for Amazon or get email from an on-line merchant, the content that you see is personalized based on what the vendor knows about you and about your needs.  When a patient gets an email from you, shouldn’t that content be personalized based on what the patient has expressed interested in (e.g., cosmetic procedures or nutritional counseling or…)?  We think so. Go for it!
The buzz about how breakthroughs in genomics will drive personalized medicine got us thinking about how personalized is your support, technical and sales content.  If in our own on-line lives we expect and respond to personalized medicine, and understand that personalized content affects our behavior, shouldn’t we  expect that personalizing your digital presence to individual customer needs will drive better business performance? When you visit the web site for Amazon or get email from an on-line merchant, the content that you see is personalized based on what the vendor knows about you and about your needs.  When a customer or field service technician gets an email from you about a support procedure, or views a tech support web site, shouldn’t that content be personalized based on what the reader needs (e.g., matching the reader’s configuration or skill level)?  We think so. Go for it!

The buzz about how breakthroughs in genomics will drive personalized medicine got us thinking about how personalized is your practice’s digital presence.  If we expect – at some point – that personalized medicine will drive improved clinical outcomes, shouldn’t we expect that personalizing your digital presence to individual patient needs will drive better business performance for your practice?

When you visit the web site for Amazon or get email from an on-line merchant, the content that you see is personalized based on what the vendor knows about you and about your needs.  When a patient gets an email from you, shouldn’t that content be personalized based on what the patient has expressed interested in (e.g., cosmetic procedures or nutritional counseling or…)?  We think so. Go for it!

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