Four Flavor Falafel, Tech Writing 2.0 and Wikis
Sunday, June 3rd, 2007Four Flavor Falafel has opened here in Jerusalem, not too far from Method M. Get your falafel spiced to your taste. Cardamon, curry, chili and – ugh – cinnamon flavors. No longer is the falafel maker master of what goes into your pita. And you know what, he looks pretty happy about it. No wonder, he charges more than his competitors.
User manuals, reference guides and the rest of the technical documentation business has been run much like traditional falafel makers manage their stands. Tech writers create and control all content. This top-down paradigm has made us masters of our manuals, but maybe it bears review in light of the success of Four Flavor Falafel and so many “Web 2.0” businesses.
Wikis for technical documentation are one way of inverting the content pyramid. Opening up contributions and editing may make a lot of sense if your product has an active user community. You can harness the power of a wide group to create more content that users want. Do you lose control? To some extent. But remember the falafel maker who opened up his top-down hierarchy and improved his bottom line.
Katriel