What personalized medicine tells us about the future of technical content
The buzz about how breakthroughs in genomics will drive personalized medicine got us thinking about how personalized is your practice’s digital presence. If we expect – at some point – that personalized medicine will drive improved clinical outcomes, shouldn’t we expect that personalizing your digital presence to individual patient needs will drive better business performance for your practice?
When you visit the web site for Amazon or get email from an on-line merchant, the content that you see is personalized based on what the vendor knows about you and about your needs. When a patient gets an email from you, shouldn’t that content be personalized based on what the patient has expressed interested in (e.g., cosmetic procedures or nutritional counseling or…)? We think so. Go for it!
When a Joomla site faced a content crunch…
This is a break from our DITA postings, but we need to share with you a really cool site that we had a key role in upgrading. When PRS-Med asked for help in getting content into shape for their web site overhaul, we rolled up our Joomla sleeves and got to work. Check out the site at PRS-Med and let us know what you think!
- Method M using the Joomla Content Management System
Content on doctor’s web sites
Ed Rabinowitz writes:
”Awhile back, you decided your practice needed to have a presence on the Web—a portal through which you could provide valuable information to your patients. You contracted with a website developer to launch such a site and populated it with items like the practice’s office hours, contact information, services provided, nice pictures of your building, and some biographical information on your staff. The problem, however, is that you did this five years ago, and little has been updated on the site since.”
For Ed’s full article, click here.
Indeed. In talking to physicians, dentists and other health care providers one of the most common refrains of small and mid size practices is: ”we just don’t have time to update our practice web site”. It’s a good point. Without attention, content on the site grows stale and reflects poorly on the doctor. That’s why we like so much the commitment of Go MD Web to maintain the content and links in the health library and to provide updated articles for a range of specialties.
