Personalized medicine and personalized technical content

The buzz about how breakthroughs in genomics will drive personalized medicine got us thinking about how personalized is your practice’s digital presence.  If we expect – at some point – that personalized medicine will drive improved clinical outcomes, shouldn’t we expect that personalizing your digital presence to individual patient needs will drive better business performance for your practice?

When you visit the web site for Amazon or get email from an on-line merchant, the content that you see is personalized based on what the vendor knows about you and about your needs.  When a patient gets an email from you, shouldn’t that content be personalized based on what the patient has expressed interested in (e.g., cosmetic procedures or nutritional counseling or…)?  We think so. Go for it!